Are you looking to increase and maximize your brand visibility and reach a larger audience? One of the most effective ways to achieve this goal is by using and implementing these essential digital marketing tools.
Google Analytics
A web analytics service offered by Google that tracks and reports website traffic. It provides a detailed report about your ad effectiveness and performance analysis of your campaign. More than 80% websites use the tool to track traffic. All you have to do is add a tracking code to your website to start gaining valuable insights on each campaign.
Answer the Public
Answer the public is a keyword research tool that looks at the questions people are asking about your industry and provides you with a list of relevant keywords. A great platform to engage with your audience through Q&A.
Semrush
One of the most comprehensive keyword research tools. It provides you with a list of relevant keywords, research on what your competitors are doing. You can use Semrush to create reports on ad campaigns, content marketing, SEO and social media marketing. It’s one of the best tools for business owners promoting multiple brands.
Ahrefs
A powerful SEO and keyword research tool that track your rankings, analyze backlinks, and conduct competitor research. It is an advanced SEO resource that allows you to search high-performing web pages and generate monthly search volume and click-through rates of specific keywords.
Google Keyword Planner
One of the free tools anyone with a Google ads account can use to research and find the best keywords. With this tool, you can find new and related keywords and analyse which keywords competitors are using to rank in search, as well as how much it costs if you decide to bid on specific keyword.
Google Search Console
A must have tool that allows webmasters to check indexing status, search queries, crawling errors, optimize visibility of websites, measure your site's search traffic, find out which keywords your site ranks for. You can also use this tool to upload a sitemap to help Google find web pages quickly.
Google Trends
Another free tool by Google used to compare keyword popularity and search volume over time. A great way to get an overview of what people are interested in, how their interest changes over time and what keywords to focus on.
Rank Math
The best WordPress SEO plugin, offering a comprehensive suite of features including automation, dynamic keyword suggestions, recommendations, and content analysis. Its compatibility with page builders and translation plugins further establishes Rank Math into a high-performance SEO solution for bloggers, e-Commerce stores, local businesses, and any other WordPress websites.
Google Tag Manager
This free tool allows you to add, manage, edit website tracking and analytical codes that improves the functioning of your website without changing your site’s source code.
A handful of these feature-rich tools provide required nutrition to your brand thereby nourishing and making them saleable in this competitive market.
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